Frugal innovation: Unveiling the uncomfortable reality

Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it explored different perspectives. We know the positive side of but negative remained unexplored. To gain holistic understanding, is important develop balanced knowledge topic. Hence, this study aims unveil some uncomfortable reality concept. It points out definition dilemma, overlapping concepts, scope frugal innovation. reveals predicament associated small firms, large policymakers. The highlights publication, authorship, geographical limitations. Thus, provides implications theory, practice, policy.